[The GameDiscoverCo game discovery newsletter is written by ‘how people find your game’ expert & GameDiscoverCo founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.]
Welcome again, of us. Hope you had a beautiful weekend, and are raring to go for an thrilling week throughout which, I presume, there received’t be another $50+ billion acquisitions within the online game house. (For all our sanity’s sake.)
So – we haven’t led many newsletters with VR video games just lately. Don’t fear, in the event you’re not a VR aficionado, there’s gadgets on Steam and discovery traits in the event you scroll down. However given the relative success of the curated Quest 2 retailer, we thought we’d dive into the game-specific numbers, with the assistance of a visitor.
The state of Quest 2 VR – and a name for knowledge!
[We’re delighted to welcome a guest post from Cassia Curran of the Curran Games Agency. Cassia’s background at NetEase, Jagex and Wings Fund has given her much industry insight & she’s presenting research on the Meta VR (formerly Oculus) store, as well as partnering with us for more info.]
Meta’s Quest 2 most likely has bought about 10 million models since its launch in October 2020 – this far outstrips all the opposite VR headset gross sales. I consider gross sales on the Meta VR Retailer constitutes the overwhelming majority of VR gross sales within the final 12 months. So I set about synthesizing public knowledge on the Meta VR Retailer for the advantage of all, because of a analysis fee from Fruity Methods.
The charts beneath are utilizing a semi-arbitrary ‘scores to gross sales’ multiplier of 115 to calculate gross income. This multiplier received’t give us correct revenues within the absolute sense, however we will use them to make common comparisons between video games.* And don’t neglect – the VR video games business is younger and dynamic. Developments current now are extremely prone to change in future. (*There will probably be a survey to gather and enhance this knowledge later, please learn on!)
Success elements for VR video games on Quest 2?
High-selling video games on the Quest 2 appear to fall into a number of of the next broad classes:
- A high-quality recreation that was one of many first VR titles to be out there and continues to promote effectively – e.g. Arizona Sunshine, Job Simulator.
- Makes use of a high-profile film/TV/recreation IP intelligently – e.g. The Strolling Useless, 5 Nights at Freddy’s, Star Wars.
- Has nice multiplayer – e.g. Onward, Demeo.
- Is a practical or semi-realistic sports activities or pastime recreation – e.g. Eleven Desk Tennis, Gun Membership VR, Actual VR Fishing, Walkabout Mini Golf.
- Is an already-popular, high quality PC VR recreation that has been polished after which ported to Quest 2 – e.g. Onward, Blade & Sorcery.
Clearly, it is a reductive overview, however it’s a good suggestion to know very wider varieties of video games that we expect are doing effectively.
When studying the beneath, please do not forget that the Meta VR Retailer is closely curated, and getting a slot is essential to success. There are a complete of 290 video games/apps, together with demos, launched for Quest 2 particularly – although some had been initially launched for Quest. And Meta usually solely releases 2 or 3 video games per week on Quest 2.
Quest 2: gross revenues unfold of all video games
This graph offers a common thought of the income unfold of Meta video games – though we didn’t consider issues like low cost or regional pricing, so it’s probably overstated considerably.
Nonetheless, the “hockey stick” graph form is necessary to keep in mind when evaluating common and median income within the beneath graph. A a lot increased common income in comparison with median income suggests one – or a couple of – super-high-performing video games are promoting a lot better than the remainder of the video games in that very same class.
Gross income of Quest 2 video games vs. time of launch
It’s nice to see some current VR video games get away and carry out very effectively. For instance Resident Evil 4, Blade & Sorcery: Nomad, and Medal of Honor: Above and Past have launched in the previous few months, and are promoting very effectively regardless of the quick time on the shop.
And clearly, video games out there on the Meta Retailer from Might 2019 have had a definite benefit – each extra post-release growth time and ‘launch recreation’ benefits with shortage of product for the primary Quest.
Quest 2: recreation style vs. gross income estimates
This graph is intriguing – although please be aware that genres with lower than 10 video games will not be represented right here. By the way in which, Beat Saber’s genres are listed as Informal, Music, Sport, as will be simply seen within the spikes for these common gross revenues.
General, arcade, informal and puzzle genres look fairly crowded and comparatively underperforming. Then again, shooter and combating genres overperform. And it seems like music & horror video games both carry out massively effectively, or not that effectively in any respect.
Quest 2: single vs. multiplayer ‘social mode’
We thought it’d be fascinating to group Quest 2 releases to this point based mostly on multiplayer or single-player. For what it’s value, most video games are single-player; only a few are multiplayer or co-op solely.
General, you possibly can see that multiplayer video games carry out considerably higher than single-player video games in VR. Nevertheless, this will likely partly be all the way down to multiplayer video games usually being higher-budget, higher-effort affairs, so precise ROI is troublesome to trace.
We want your assist!
Lastly, myself and GameDiscoverCo would love further knowledge – and opinions – from you, in the event you’ve shipped VR video games on Quest, Steam and different VR platforms just lately, to assist us get a extra correct image of relative gross sales. We’ll current the outcomes again to everybody within the close to future.
We’ve made an nameless survey so that you can fill out, which ought to solely take 5 minutes to fill out. You don’t have to inform us your recreation’s title or its gross sales numbers – we’re simply curious about evaluate to gross sales ratios, your sentiment on the VR biz, and relative gross sales percentages. You will have till February 4th to ship us data – please assist out!
[We’re GameDiscoverCo, a new agency based around one simple issue: how do players find, buy and enjoy your premium PC or console game? We run the newsletter you’re reading, and provide consulting services for publishers, funds, and other smart game industry folks.